Books, our ‘Mirror
& Window’
Mirrored Aisles
2020–2021, Collaboration
Food, our Unifier
Mirrored Aisles
Food, our Unifier
& Diversifier
Mirrored Aisles
Art Direction, UIUX, Research & Conceptualisation
For D&AD New Blood 2021
Penguin Books Brief
In Collaboration with Ng Jue Ying
For D&AD New Blood 2021
Penguin Books Brief
In Collaboration with Ng Jue Ying
Mirrored Aisles gives students an immersive book experience through food.
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MIRROR & WINDOW OF THE WORLD
Literature is the platform that sheds light on the diverse backgrounds that shape us, bringing voices of colour to the forefront. That said, food parallels with books being a tangible form of diversity. It is the unifier that brings people from all over the world together. It diversifies us, through the way we eat, and the ingredients we use to cook.
Hence, Mirrored Aisles turns Tesco Hypermarts into an immersive book museum experience through visual and audio devices—placing a spotlight on authors of colour, to be seen and heard by the younger generation. Tesco Hypermarts host the event as it is a location-neutral and inclusive environment that students across the UK can frequent at their convenience.
PROBLEM
In the UK, the GCSE English Literature syllabus only includes 9 books written by authors of colour. Because of this, students are becoming disillusioned with the education they are receiving, leading to further enhanced socioeconomic divides. This has caused people to drop out of the subject in their post-O Level education, the intake falling by 25% between 2016 and 2020.
MIRROR & WINDOW OF THE WORLD
Literature is the platform that sheds light on the diverse backgrounds that shape us, bringing voices of colour to the forefront. That said, food parallels with books being a tangible form of diversity. It is the unifier that brings people from all over the world together. It diversifies us, through the way we eat, and the ingredients we use to cook.
Hence, Mirrored Aisles turns Tesco Hypermarts into an immersive book museum experience through visual and audio devices—placing a spotlight on authors of colour, to be seen and heard by the younger generation. Tesco Hypermarts host the event as it is a location-neutral and inclusive environment that students across the UK can frequent at their convenience.