The
Ladder Quotient
MARCH–JULY 2020, Collaboration
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An
An
introspective
graphic booklet of
inequalities and classism
Art Direction, Conceptualisation
Finalist
Taiwan Internation Student Design
Competition 2020
A collaboration with
Clarence Liu Wei Jun
Ng Jue Ying
Z-Fold
Printed on
270gsm Colourplan in Stone
100gsm Munken Cream 15
Finalist
Taiwan Internation Student Design
Competition 2020
A collaboration with
Clarence Liu Wei Jun
Ng Jue Ying
Z-Fold
Printed on
270gsm Colourplan in Stone
100gsm Munken Cream 15
We created The Ladder Quotient with the intention of potraying the inequalities that are reflected on opportunities presented to people of varying status.
The world of The Ladder Quotient reimagines how life would look like if we removed the obvious differences and diversity in order to achieve surface-level equality.
‘The Perfect World’ presents itself as a world that seemingly looks perfect on the outside but also poses the question: "Sacrifice our diversity and individuality, would it really become a problem-free life?"
The Ladder Quotients includes a board game sleeve that resembles Snakes and Ladders that contemplates on the steps we take to climb ladders of life, like the social or corporate ladder, to reach the top.
The booklet is printed double-side and bound by a z-fold, one side showing The Real World and the other The Perfect World. This back-to-back comparison conflicts and parallels each side with the other.
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The world of The Ladder Quotient reimagines how life would look like if we removed the obvious differences and diversity in order to achieve surface-level equality.
‘The Perfect World’ presents itself as a world that seemingly looks perfect on the outside but also poses the question: "Sacrifice our diversity and individuality, would it really become a problem-free life?"
The Ladder Quotients includes a board game sleeve that resembles Snakes and Ladders that contemplates on the steps we take to climb ladders of life, like the social or corporate ladder, to reach the top.
The booklet is printed double-side and bound by a z-fold, one side showing The Real World and the other The Perfect World. This back-to-back comparison conflicts and parallels each side with the other.
